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Together with Scent Beauty, Stetson kicks off new campaign with the actor and recording artist at the forefront.
October 25, 2022
By: Lianna Albrizio
Associate Editor
Stetson and Scent Beauty, Inc. announce that actor and recording artist Luke Grimes, star of the smash hit Paramount television series Yellowstone, is officially the new face of Stetson fragrances. Stepping into a role most recently played by Tom Brady and Matthew McConaughey, Grimes joins Stetson as the brand continues the expansion of its fragrance and grooming offering, built on the foundation of its signature Stetson Original fragrance, which recently celebrated its 40th anniversa...
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